Scheels

Enhancing customer experience through beacon technology

The beacons are stored inside the shoe and they get activated on movement. These beacons are connected to the receiver which is plugged into the monitor. When you lift the shoe, associated image with the activated beacon, loads up on the screen and it changes according the change in the shoe. If you pick up two shoes at same time, then two of the beacons get activated at the same time and the monitor displays the information for both the products.